SALU is a creative studio founded by award-winning creative director, writer and artist Michael Salu. Starting with original thinking we drive form from content, ideas and perspective. We work with a top quality network of practitioners to produce impactful work cross disciplines.
Driven by narrative and with backgrounds in design, fine art, photography and film, we're able to bring a sophisticated understanding of visual culture and history to develop original ideas for content and concepts.
We produce creative and critical works of our own through the same space, with the way we tell our own stories informing how we work and understand others and the world around us.
Michael Salu is an award-winning creative director, writer, art editor/critic and occasional artist. His short fiction and non-fiction have appeared in a range of literary publications including Tales of Two Cities and his most recent story appears in the inaugural edition of the new literary journal Freeman’s.
Salu was formerly the creative director and art editor of Granta Publications during which time he created numerous original features with art and photography, publishing the work of a host of established and up and coming artists including Adam Broomberg and Oliver Chanarin. He created a distinct aesthetic for the publishing house across its magazine and book activities, working with the likes of The Chapman Brothers and Sir Paul Smith, whilst collecting a number of awards along the way. Before Granta he art directed and designed a range of titles for the literary division of the Random House Group, producing designs for a number of classic and contemporary writers including Italo Calvino and Kurt Vonnegut.
Salu speaks and writes often about visual culture for a variety of publications like Varoom Magazine and for organisations like TEDx and The Royal College of Art. He is also a co-founder of the cross-disciplinary art event series Local Transport and is currently finishing his first collection of stories and essays, whist working on a script for a feature film.
It's Nice That
The Fox is Black
British Book Design Awards